Using Social Media to boost engagement

1. Use Existing Channels

Internal communication is important for creating engagement. Use your existing social media accounts such as Facebook@work, google groups, slack and so on to promote the challenge and encourage participation.


2. Communication Phases

Before the Challenge

Create excitement around your challenge, as well as giving information about why you are doing this challenge, what it is and who can participate. Involve engaged individuals who can become Carbon Champions and promote the challenge. It’s advised to make a simple content plan for various communication channels, based on your focus and main message.

Download our social media graphics to share and create a buzz before the challenge starts!


During the Challenge

Give ownership to participants and allow them to show their sustainable efforts. Stories and pictures of engaged participants are the ideal content. Other suggestions for posts that can be shared are:

  • Statistics and continuous results (on team level),
  • Reinforcement effects – good things your team, department, college or university do in addition to the challenge,
  • New and creative ideas from participants,
  • Information about events related to the challenge,
  • Links to local news articles with relevant material or even covering your challenge.


After the challenge

Let the Participants see and understand their results. What did you achieve together, and how do you want to communicate the results. At the end of the challenge you will see what your teams impact has been, how much CO2 you have saved and which team is the winner of the Carbon Challenge!

The winning team will be invited to the Green Impact award ceremony and receive a special prize.


3. Basic tips and tricks

Concrete tips for create engagement:

  • Choose the most active social media channel for the university.
  • Make sure you reach everybody with the pre-channel communication efforts. E.g sending a personal invitation welcoming all potential participants.
  • Make a simple content plan for your chosen communication channels throughout the challenge.
  • Choose your focus for each content piece and don’t overcomplicate the message.
  • Create shareable content and inspire participants to share their journey, by, for example, tweeting using the #CarbonChallenge hashtag
  • Give ownership to participants by allowing them to take over social media accounts for a day, let them tell their stories, post about events, or share creative content such as videos and podcasts.
  • Share your journey with the university and Green Impact by tagging us in your posts using #GreenImpact @sosukcharity and @YUSustain

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