Crafting your communication plan

Tip 1: Lead by example

Participate and share your experiences with others. Like Gandhi said: “Be the change you want to see in the world!”

It’s recommended to follow up on your team members and see if there is something you can do to boost their engagement throughout the challenge. Are there any stories that can be shared through social media, newsletters and so on? If so inspire participants to share their story!

When promoting the challenge to people in your department or college, make sure to keep a list of who you have spoken to, for you to email them the link to the challenge when it launched on the 4th November! Use our template to print out, and take with you when speaking to people.


Tip 2: Events, Incentives, and Ideas

Below are some additional ideas for getting the most out of the Challenge:

  • Reflect on how to create a more inclusive and generous culture on a long-term basis.
  • Keep teams engaged following the challenge and empower them to generate ideas and follow up on initiatives.
  • Organise events with a social or environmental focus such as common lunches, team building activities and similar.


Tip 3: Extended Learning

Encourage participants to find their personal footprint and explore new sustainable opportunities:

  • Calculate your footprint in the Climate Calculator. Reflect upon the emissions from different categories, and see the effect of changing a habit in one category.
  • Who is responsible for global emissions and what can we do as individuals to create change?
  • Can your university assist individuals in reducing their personal footprint in any way?

Add the challenge to your mobile, to make it easy for people to log their actions and interact with the challenge. Find out how to add the challenge to your phone here;

Tip 4: Feedback

After the challenge has ended, it should be evaluated. Was it a success? Why? What can be done better next time?

Images, Quotes and short movie clips are all great material to evaluate this. Use the #CarbonChallenge hashtag and the University of York sustainability team and Green Impact will pick this up and share!


Tip 5: Use our free resources

Download our editable posters here and display around your building/college.


The Carbon Challenge is powered by;